POP
In the last 10 years performance marketing and search engine marketing have come to the forefront of ROI marketing, as clients' marketing budgets grow more and more return-driven.
Advertising for advertising's sake doesn't wash with a medium which is so measurable, traceable and accountable.
In simple terms pay-on-performance does what it says. You pay when your supplier performs, when traffic to your site results in a sale, a new customer. You don't pay if it doesn't. (We considered calling it pay-only-on-performance but PooP doesn't work so well).
What does it mean for your business?
This represents a zero-risk approach to driving incremental business through your already established on-line sales route, so your marketing budget becomes a customer acquisition budget where we can provide you with a measurable cost per new customer. We offer you the opportunity to harness the true potential of this marketplace.
What else?
It also means, at worst, that your brand receives free exposure across a multitude of consumer sites. How? Remember no sales, no cost.
Think pre-CRM. We help you acquire customers so that you have the opportunity to then retain them.
