Performance

The net cost of digital advertising is rising. Post action, pay-on-performance models have taken on the traditional upfront, pay-first models.


Brands require higher quality, more frequent, more engaging exposures to convert prospects from interest to action., and this comes at a cost. Media owners are punting quality prices for quality inventory, where a conversion to the lucrative basket conversion isn’t considered a pre-requisite of the cost model.

In recent years, performance marketing has come to the forefront as advertisers try to generate more ‘bang for their buck’.

Post action, pay-on-performance models have taken on the traditional upfront, pay-first models.

cost per…

The S (Sale) or L (Lead) is a more attractive action for advertisers to pay out on than M (Impression) or C (Click).  Impressions and clicks don’t necessarily result in an improved bottom line.  Sales and Leads often do.

What does it mean for your business?

This represents a zero-risk approach to driving incremental business, so your marketing budget becomes a customer acquisition budget where we can provide you with a measurable cost per new customer.

We offer you the opportunity to harness the true potential of this marketplace.

What else?

It also means, at worst, that your brand receives free exposure across a multitude of consumer sites. How? Remember no sales, no cost.

Think pre-CRM. We help you acquire customers so that you have the opportunity to then retain them.