The net cost of digital advertising is rising. Post action, pay-on-performance models have taken on the traditional upfront, pay-first models.
Brands require higher quality, more frequent, more engaging exposures to convert prospects from interest to action., and this comes at a cost. Media owners are punting quality prices for quality inventory, where a conversion to the lucrative basket conversion isn’t considered a pre-requisite of the cost model.
In recent years, performance marketing has come to the forefront as advertisers try to generate more ‘bang for their buck’.
Post action, pay-on-performance models have taken on the traditional upfront, pay-first models.
The S (Sale) or L (Lead) is a more attractive action for advertisers to pay out on than M (Impression) or C (Click). Impressions and clicks don’t necessarily result in an improved bottom line. Sales and Leads often do.
What does it mean for your business?
This represents a zero-risk approach to driving incremental business, so your marketing budget becomes a customer acquisition budget where we can provide you with a measurable cost per new customer.
We offer you the opportunity to harness the true potential of this marketplace.
It also means, at worst, that your brand receives free exposure across a multitude of consumer sites. How? Remember no sales, no cost.
Think pre-CRM. We help you acquire customers so that you have the opportunity to then retain them.