by MattBrown Posted on March 19, 2010 at 7:40pm
What a week.
I’ve had the pleasure of reading a document written by Julia Stent, formerly of Vodafone, latterly of Top 10 (Formula Digital) on Weds after a pretty harsh start to the week. I’ve worked with Vodafone, prior to and including Julia’s involvement, to try and get heads round multiple attribution and this is the best yet. She’s done a cracking job of introducing the methodology around multiple attribution, live data examples, and a hypothesis that appears to work for all parties – last referrers which is the traditional model, plus referrers up the chain. I can’t work out how to attach this to my blog so you might want to contact Julia herself. Duuur..
The white paper is called Payment on Influence – a Study in Multi-Attribution from Vodafone, and if you’d like to read it you should contact Julia directly by email: julia[at]formuladigital.co.uk
Yesterday double whammy Joshna from Red Letter Days pushed out a new development from their site-side which is God’s gift to Voucher code management client side frankly. We’ve dealt a lot with the logic behind voucher codes over the past few weeks, and this is benchmark stuff from Red Letter Days. Good work Joshna, Angela, Gerry and the tech team. Gold. I can attach a link to A4u forum to show you what they’ve done:
That aside, despite heavy losses in the early part of this week to team morale, we were bucked somewhat by luncheon at The Cinammon Club today – the tasting menu. Oooof. Magic. Wow.
That’s me out – done. Off to Cardiff tomorrow to watch the mighty Reds with the mighty Dyfed Steels from Sticky Moon.