by MattBrown Posted on August 23, 2010 at 4:39pm
Today marks the start of a new chapter in relation to my bit-part in writing content online. Chris Johnson, wonderful bloke who works for Existem and runs the Affiliates4u forum asked me last week if I’d like to write some articles about Performance and Affiliate Marketing to be posted on the forum.
I was chuffed and readily accepted. The challenge starts here really and I wrote my first piece this morning which I sent over to Chris and he’s already posted it on the forum, though I can’t make the link work – oh the irony!
Hmm maybe this: 3rd Party Viewing in All Walks of Life
Love the title – which Chris came up with – and hopefully I’ll get a bit more exposure as a result of the Forum, who knows.
The content of the first article is really just an opener, I don’t want to climb straight in with Multiple Attribution, or Voucher Codes, or anything about the UK Affiliate Industry right away… it’s a leaning in. We’ve been banging on about customer journey with a couple of our clients lately, and I think it’s a really important point to make. I’ve tried to make it a “from customer’s journey point of view”. Fuck knows whether anyone will care, but all the same it’s hopefully the start of something for me to air my views somewhere other than the usual rant I throw out of here.