This is the hatmatic blog. Here you will find musings and thoughts from our team regarding things of interest to them, not only in the world of digital, but also in the worlds outside. You are welcome to leave comments as you wish.

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What’s happening in 2014

by MattBrown Posted on February 19, 2014 at 10:16am

It would be remiss of me not to add a short piece on the work we’re doing in 2014. 2013 was a year of consolidation, after Matt Brown went of and took a full time contract with a US start up in July 2012. That contract was completed in later February 2013, so this is a 12-month review.

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The Future of Luxury Affiliate Marketing

by MattBrown Posted on July 4, 2013 at 3:25pm

I wrote this article recently for TFOL: The Future of Luxury.

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Southern Rail and other animals

by MattBrown Posted on March 3, 2013 at 3:23pm

You’re an embarrassment, a living endorsement* (*If a brand and I use the term loosely, could be a person; which thankfully in this case it is not, because if it is it would have blood streaming from its nose, stumbling across the footie field, shoes untied, pants filled, crying for Mama).  Thankfully Southern Rail is not a person, nor a living endorsement, but by the power of Greyskull it is an embarrassment.

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Human interaction

by MattBrown Posted on February 26, 2013 at 9:59pm

I was sat in Pret today having their classic tomato soup, and i noticed that all the people, and believe me there were dozens at lunchtime at Leicester Sq branch….. all the people that I could see were staring at their mobiles.  I had an epiphany.

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2013 is the year of mobile

by MattBrown Posted on February 20, 2013 at 10:01pm

I’ve said this since the year dot, and I even hung my hat on this last year, although while managing to launch some ground-breaking performance campaigns, and was fortunate enough to be part of more than one mobile site development projects, I did rather sit on the sidelines while this channel really gained speed.

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