Blog

This is the hatmatic blog. Here you will find musings and thoughts from our team regarding things of interest to them, not only in the world of digital, but also in the worlds outside. You are welcome to leave comments as you wish.

You can also follow hatmatic on twitter.


Southern Rail and other animals

by MattBrown Posted on March 3, 2013 at 3:23pm

You’re an embarrassment, a living endorsement* (*If a brand and I use the term loosely, could be a person; which thankfully in this case it is not, because if it is it would have blood streaming from its nose, stumbling across the footie field, shoes untied, pants filled, crying for Mama).  Thankfully Southern Rail is not a person, nor a living endorsement, but by the power of Greyskull it is an embarrassment.

Read full post


Human interaction

by MattBrown Posted on February 26, 2013 at 9:59pm

I was sat in Pret today having their classic tomato soup, and i noticed that all the people, and believe me there were dozens at lunchtime at Leicester Sq branch….. all the people that I could see were staring at their mobiles.  I had an epiphany.

Read full post


2013 is the year of mobile

by MattBrown Posted on February 20, 2013 at 10:01pm

I’ve said this since the year dot, and I even hung my hat on this last year, although while managing to launch some ground-breaking performance campaigns, and was fortunate enough to be part of more than one mobile site development projects, I did rather sit on the sidelines while this channel really gained speed.

Read full post


Cashback affiliates – 2 fundamental questions

by MattBrown Posted on February 5, 2013 at 10:26am

I have earned £558.76 in cashback from Quidco, one of the UK’s leading cashback sites, since I joined in March 2008 and bought my first product via one of their links. I’ve got another £76.56 tracked and that will be paid in the next payment run. I pay £5 per year to access offers from numerous retailers. Pretty good returns I think.

Read full post


Red Letter Days for Business site launched.

by MattBrown Posted on January 31, 2013 at 11:43am

January saw the launch of Red Letter Days for Business website, wonderfully developed by Web Developer in Chief Peter Norris.

Read full post